The blog

Notes on filling high-ticket chairs.

What we measure, what went wrong, and what actually moves the number. Written by the founder, for dental practice owners.

Dental lead generation: we produced 236 leads at $11.79 and it still failed

Sikandar Habib

Published on: 22/09/2026

By every number a dental marketing agency puts in a report, that campaign was a success. Almost nobody sat in the chair. This is what we got wrong and what we changed.

dental lead generationdental marketing roicost per leadcase study

How to get more new dental patients (we read 100 practice websites first)

Sikandar Habib

Published on: 22/09/2026

We read one hundred US dental practice websites to find out what happens to a patient who wants to book. 60 of them had no way to do it without waiting for a human.

new patientspatient acquisitiondental websitespeed to lead

Dental appointment confirmation: what actually stops no-shows

Sikandar Habib

Published on: 22/09/2026

A no-show fee recovers a little money and costs you the patient. A confirmation cadence is the thing that changes the number. What ours contains, and what it produced.

no-showsappointment confirmationpatient remindersshow-up rate